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Online Information Portal For The Wealthy Retired the Online Platform For Marketers To Sell To The “wealthy Retired” for Sale

Relocatable

Relocatable : £ 225,000
There are no premises associated with the sale. The business is truly portable/relocatable.

Online Information Portal For The Wealthy Retired
The online platform for marketers to sell to the “Wealthy Retired”.
Ref. CJ014
Location : Relocatable
Asking Price : £225,000
Turner Butler are delighted to bring to market a unique opportunity that comprises a highly sought after information portal and social site for successful, active people who want to make the most of the last third of their lives. This online platform is a highly valuable tool for marketers to sell to the “Wealthy Retired” and generates lucrative returns for the vendor via multiple revenues streams on a recurring basis.

The business is a membership organisation that provides information to members on a range of life-enhancing issues. Like Facebook and numerous others, the business model is based on free membership offered in exchange for the right to use the member’s data.

The company is deliberately positioned to benefit from the rising wealth of the over 50s. The business model is lean and the company has no full time employees. It is run by the Founder who combines management (circa one day or two per month!) with his other business activities. 3 other staff employed by him provide part time input to data management, content and admin.

The company currently generates revenues from 2 sources:
• Sales of data
• Sales of services/products to the membership base
There are opportunities to expand this to:
• 3rd party promotion to the list,
• Advertising on website,
• Advertising and promotion on via its newsletter.
• A major source of revenue will also come from a partnership with a charity publication is published as a supplement to the main newsletter.

A significant advantage the business has over its competitors is that it owns a large database of offline members recruited by direct mail.

Staffing: The business has no full time employees as such. The vendor spends a day or two per month working on the business. He also utilises the services of 3 other members of staff employed by him in another of his businesses on a part time/contract basis to provide input to data management, content and admin.
 
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25 Advert ID 48499    Sellers Ref : CJ014/BSOL

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